CREATIVE DIRECTOR
Alim-ud-din is a German-born designer with 17 years of experience, known for his mastery of age-appropriate cuts, flattering silhouettes, and timeless elegance. Living between Lahore and London, he brings a refined approach to fashion, creating designs that enhance body shapes while maintaining sophistication. His brand is celebrated for its impeccable tailoring, intricate craftsmanship, and attention to detail.
From bridal to formal wear, Alim’s creations highlight grace, confidence, and individuality. With a deep understanding of structure and form, he ensures every piece complements the wearer, making them feel their absolute best.
BRAND HISTORY
Alim’s journey in fashion began with a vision to craft clothing that balances elegance with wearability. Over the years, his brand has built a reputation for offering designs that suit different body types and age groups while staying true to classic luxury. His collections range from formal and semi-formal ensembles to exquisite bridal wear, all designed with a keen eye for proportion and fit.
As his brand continues to grow, Alim remains committed to creating timeless fashion that enhances natural beauty. With a focus on refined aesthetics and expert craftsmanship, he continues to shape the industry with designs that celebrate confidence and grace.
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